![AS USA on X: "PSG reveal their new Jordan Brand x 2021/22 fourth kit. The shirt is a homage to the 'famous Chicago Bulls uniforms' they claim ! https://t.co/lNIN68N7sn" / X AS USA on X: "PSG reveal their new Jordan Brand x 2021/22 fourth kit. The shirt is a homage to the 'famous Chicago Bulls uniforms' they claim ! https://t.co/lNIN68N7sn" / X](https://pbs.twimg.com/media/FLOM021XwAIARIb.jpg)
AS USA on X: "PSG reveal their new Jordan Brand x 2021/22 fourth kit. The shirt is a homage to the 'famous Chicago Bulls uniforms' they claim ! https://t.co/lNIN68N7sn" / X
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-1-Official-logos-of-the-Jordan-Brand-left-Paris-Saint-Germain-right-and-the-combined-logo-middle.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?fit=2228%2C781&ssl=1)