![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
Adidas brings in $437 million from the first Yeezy sale. Part of that will go to anti-hate groups | AP News
![Kanye West's Yeezy shoes skyrocket in resale value after Adidas cuts ties with the rapper | Daily Mail Online Kanye West's Yeezy shoes skyrocket in resale value after Adidas cuts ties with the rapper | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/10/28/16/63952129-11366133-image-a-5_1666972685459.jpg)